Marco Bianchi

Platforms Correspondent

Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.

More articles from marco-bianchi

Google I/O: Sidekick and Gemini discovery move the Android funnel again

platforms

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4 min read

Google I/O: Sidekick and Gemini discovery move the Android funnel again

The Ledger #4: Roblox rules, AppMagic folds in, Apple files

market intelligence

platforms

·

3 min read

The Ledger #4: Roblox rules, AppMagic folds in, Apple files

Unity's first quarter without ironSource

platforms

·

2 min read

Unity's first quarter without ironSource

Roblox tightens ad labeling: what now counts as an ad on the platform

platforms

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2 min read

Roblox tightens ad labeling: what now counts as an ad on the platform

Every platform privacy change is a pricing change

market intelligence

platforms

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7 min read

Every platform privacy change is a pricing change

Ad tech integration hurts mid-sized studios most

market intelligence

platforms

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7 min read

Ad tech integration hurts mid-sized studios most

Ninth Circuit sends Epic v Apple back to Judge Gonzalez Rogers: the link-out fee and your web shop

platforms

·

3 min read

Ninth Circuit sends Epic v Apple back to Judge Gonzalez Rogers: the link-out fee and your web shop

Liftoff refiles: reading the S-1 as a UA buyer

market intelligence

platforms

·

3 min read

Liftoff refiles: reading the S-1 as a UA buyer

Apple's new CEO: what changes for App Store direction

platforms

·

6 min read

Apple's new CEO: what changes for App Store direction

Aptoide antitrust lawsuit: a second Android store war

platforms

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6 min read

Aptoide antitrust lawsuit: a second Android store war

Cloud gaming as a mobile acquisition surface

market intelligence

platforms

·

5 min read

Cloud gaming as a mobile acquisition surface

The Ledger #3: AppLovin's new chair, Donato's doubts

market intelligence

platforms

·

2 min read

The Ledger #3: AppLovin's new chair, Donato's doubts