Marco Bianchi

Platforms Correspondent

Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.

More articles from marco-bianchi

App store review and your marketing claims

platforms

·

2 min read

App store review and your marketing claims

Epic and Google drop the settlement. July 22 is now the date

platforms

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3 min read

Epic and Google drop the settlement. July 22 is now the date

The Supreme Court takes Apple v Epic, narrowly

platforms

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3 min read

The Supreme Court takes Apple v Epic, narrowly

Google Play commission cuts: who actually wins

market intelligence

platforms

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6 min read

Google Play commission cuts: who actually wins

The Ledger #5: Liftoff's first weeks, Epic's cert reply

market intelligence

platforms

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2 min read

The Ledger #5: Liftoff's first weeks, Epic's cert reply

WWDC 2026 App Store plans: creative workflows, discovery and eligibility

platforms

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4 min read

WWDC 2026 App Store plans: creative workflows, discovery and eligibility

Regulation lands on the buyer, not the platform

market intelligence

platforms

·

7 min read

Regulation lands on the buyer, not the platform

Bending Spoons files its S-1: a portfolio roll-up read

market intelligence

platforms

·

6 min read

Bending Spoons files its S-1: a portfolio roll-up read

Liftoff lists at $23: the first public read on how the market prices a mobile DSP

market intelligence

platforms

·

4 min read

Liftoff lists at $23: the first public read on how the market prices a mobile DSP

The policy page is a leading indicator

platforms

·

7 min read

The policy page is a leading indicator

Casino-style mechanics and ad platform policy

platforms

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5 min read

Casino-style mechanics and ad platform policy

How platform fee changes flow into bids

market intelligence

platforms

·

5 min read

How platform fee changes flow into bids