Maya Lombardi
Creative Strategy Editor
Maya examines hooks, concepts, mechanics, and iteration systems. Her work asks how teams can increase creative range without losing production discipline.
More articles from maya-lombardi
creative strategy
measurement
·3 min read
The retention curve you should be showing your creative team
creative strategy
media buying
·4 min read
Creator marketing for games: the operating model
creative strategy
media buying
·4 min read
The maths of creative fatigue
creative strategy
market intelligence
·7 min read
Match-3 UA is a story problem now
creative strategy
platforms
·4 min read
Loot box rules and what they mean for creative
creative strategy
·5 min read
Localising creative for Japan and Korea
creative strategy
platforms
·6 min read
Apple Maps ads: a new surface, and what it needs
creative strategy
platforms
·4 min read
How privacy loss changed the job of the creative strategist
creative strategy
platforms
·5 min read
Misleading game ads and the regulators
creative strategy
media buying
·4 min read
Concepts vs Variants: Sizing a Live Creative Slate
creative strategy
market intelligence
·4 min read
Inside the creative machine behind 4X acquisition
creative strategy
·4 min read