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market intelligence
platforms
Apple age-rating questionnaire response deadline
Apple requires responses to updated App Store Connect age-rating questions by 31 January 2026 or app-update submissions may be interrupted.
Marco Bianchi
2 min read
measurement
platforms
·1 min read
When to turn rewarded ads off for payers (and how to measure the loss)
creative strategy
platforms
·1 min read
Using product page optimization results to retire UA creatives
platforms
·2 min read
Publishing pity rates: what operators must show vs what is optional
creative strategy
platforms
·2 min read
Odds near the summon CTA: store rules versus ad creative practice
platforms
·2 min read
Store expedited review requests around festival launches: when they work
media buying
platforms
·1 min read
Store policy risk when creators push web-shop-only discounts
measurement
platforms
·1 min read
When custom product pages need their own MMP campaign mapping
measurement
platforms
·1 min read
Season pass refund rate versus standard IAP refund rate
measurement
platforms
·1 min read
Pre-reg cohort quality vs post-launch paid cohort quality
measurement
platforms
·1 min read
Pity-adjusted expected value versus player-facing banner claims
measurement
platforms
·1 min read