Latest
measurement
platforms
First-purchase conversion lag: D0 vs D3 attribution sensitivity
SKAN window 0–2 vs 3–7 and MMP Day-0 vs Day-3 purchase rates are different clocks. Illustrative sensitivity only.
Isaac Turner
1 min read
measurement
platforms
·1 min read
Store custom product page × creative message match rate lab
measurement
platforms
·2 min read
CPP experiment: conversion lift vs downstream payer quality
market intelligence
platforms
·1 min read
Saudi Arabia / UAE F2P ops card: payments, creative sensitivity, Ramadan
market intelligence
platforms
·1 min read
Poland / CEE soft-launch card for IAP-heavy F2P
market intelligence
platforms
·1 min read
Philippines / SEA soft-launch card for hybridcasual F2P
market intelligence
platforms
·1 min read
Japan gacha disclosure norms for a Western F2P soft launch
market intelligence
platforms
·2 min read
Canada soft-launch card for midcore F2P (not another iOS-first generic)
media buying
platforms
·1 min read
Web shop vs store IAP: SKU parity and price-floor checklist
creative strategy
platforms
·1 min read
Survivor-like ads: death, reward, install ask
creative strategy
platforms
·1 min read
Subscription + battle pass coexistence rules
platforms
·2 min read