Latest
platforms
Store feature / editorial submission checklist timed to live-ops peaks
Apple Featuring Nominations lead times and In-App Events guidance timed against F2P live-ops peaks.
Marco Bianchi
2 min read
measurement
platforms
·1 min read
Soft-launch kill criteria checklist for F2P (retention, payers, economy)
creative strategy
platforms
·1 min read
4X/SLG map ad versus the tutorial island
measurement
platforms
·1 min read
SKAN for F2P: conversion value encode checklist for IAP milestones
measurement
platforms
·1 min read
SKAN conversion-value schema checklist for hybrid IAP+IAA titles
measurement
platforms
·1 min read
Seasonal web-shop fraud and chargeback checklist
creative strategy
platforms
·1 min read
App Store / Play screenshot localization matrix for five F2P genres
creative strategy
platforms
·2 min read
Ramadan competitive claim and sensitivity review for ad creative
platforms
·1 min read
Push opt-in timing in FTUE versus later sessions
measurement
platforms
·1 min read
Privacy nutrition labels / Data safety updates when monetisation mix changes
media buying
platforms
·1 min read
Pre-registration campaign checklist: store, creative, CRM, MMP
platforms
·1 min read