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measurement
media buying
Karma Game: faster budget changes need a slower evidence gate
Karma Game's automation story explains how a team can reduce dashboard work. It also raises a distinct operating question: which decisions should become faster when the data remains incomplete?
Isaac Turner
2 min read
measurement
media buying
·2 min read
IsCool: do not let purchase revenue stand in for a hybrid game's value
measurement
media buying
·2 min read
INDIEZ: custom metrics need versioned definitions, not just editable formulas
measurement
media buying
·3 min read
Hyper Hippo: a returning-player comparison is not a remarketing holdout
measurement
media buying
·2 min read
A23 Rummy: deep-link success needs a destination-level acceptance test
measurement
media buying
·2 min read
Goodgame: deduplication restores a decision, but it does not create a player
measurement
media buying
·2 min read
Game District: a profitable country average can hide an unprofitable expansion
measurement
media buying
·3 min read
Merge Gardens: keep a later receipt-validation change out of an earlier result
measurement
media buying
·2 min read
Flero Games: make retention criteria survive a multi-channel dashboard
measurement
media buying
·2 min read
DeNA: define a player before reconciling the acquisition report
measurement
media buying
·2 min read
BitMango: measure data completeness before shortening the optimisation cycle
measurement
media buying
·2 min read