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creative strategy
media buying
Calculate acquisition-spend days after fixed commitments
A campaign can fit a quarterly budget and still exhaust cash before its next review. A reproducible illustrative example with editable inputs and explicit limits.
Maya Lombardi
2 min read
creative strategy
media buying
·2 min read
Show a new channel’s CPA beside the blended programme cost
creative strategy
media buying
·2 min read
Separate media delivery from percentage and fixed agency fees
creative strategy
media buying
·3 min read
YouTube Demand Gen and app installs: playables stay on App campaigns—for now
creative strategy
market intelligence
·2 min read
AFK Journey “1,000 pulls” ad versus the store recruit claim—rates still omitted
creative strategy
market intelligence
·2 min read
Raid Dorothy Gale free-Legendary claim: event urgency versus the evergreen store
creative strategy
media buying
·2 min read
Zombie Rush offline-power claim versus the store’s idle-income wording
media buying
playable ads
·3 min read
Snap interactive app ads: playables, lenses and end cards the docs actually name
media buying
playable ads
·3 min read
Mintegral playable asset rules: package, upload path and what stays in the test tool
media buying
playable ads
·2 min read
Google App campaigns: HTML5/Playable is a documented asset type—with eligibility limits
media buying
playable ads
·3 min read
AppLovin / MAX playable support: mediation formats vs exchange and Growth specs
creative strategy
playable ads
·2 min read