Latest
creative strategy
playable ads
Royal Match: a ‘solve it’ hook, an ad-free claim, and a match-3 store page
One Meta Ad Library Royal Match record leads with a solve-it challenge and zero-ads copy; the Play listing still leads with match-3 castle decoration and ‘100% ad free’. Performance unknown.
Juliet Ramos
2 min read
creative strategy
playable ads
·2 min read
Gardenscapes “Play minigames!” versus the store’s match-3 lead
creative strategy
playable ads
·2 min read
End card versus store title: Merge Mansion Library ID 895277716697105
measurement
media buying
·2 min read
Tee Studio: make the revenue denominator explicit before scaling a channel
measurement
media buying
·3 min read
Supersonic: a creative-level decision depends on a reliable cost join
measurement
media buying
·3 min read
Socialpoint: a higher install cost can still buy the more valuable cohort
measurement
media buying
·2 min read
Playtika: judge CTV inside the media mix, not as an isolated scoreboard
measurement
media buying
·2 min read
MyTona: separate purchase validation from traffic attribution
measurement
media buying
·2 min read
Murka: an attribution-window change is also a measurement change
measurement
media buying
·2 min read
MobilityWare: splitting UA and creative still requires a shared acceptance contract
measurement
media buying
·2 min read
Mamboo Games: define migration acceptance before celebrating a growth change
measurement
media buying
·2 min read