Latest
measurement
media buying
Meta Advantage+ “on average” uplifts are not a company ROAS target
Keep Meta’s disclosed average CPA improvement separate from selected case studies and from your own ROAS goal.
Isaac Turner
2 min read
market intelligence
measurement
·3 min read
What Sensor Tower’s State of Mobile 2026 can tell a small studio — and where data.ai is silent
measurement
media buying
·3 min read
Apple publishes Search Match and Impression Share—not a free SOV guess
market intelligence
measurement
·2 min read
Adjust Mobile App Trends 2026 still mixes top-5,000 apps with all tracked apps
market intelligence
platforms
·2 min read
How to read an NPPA game-licence batch before you plan China UA
market intelligence
platforms
·2 min read
NPPA 2025 imported online-game list: 96 named works on the cumulative bulletin
market intelligence
platforms
·2 min read
NPPA September 2025 domestic batch: 145 named works, 24 September approval date
market intelligence
platforms
·2 min read
NPPA January 2026 domestic batch: 177 named works, 23 January approval date
market intelligence
platforms
·2 min read
NPPA February 2026 domestic batch: 146 named works, 26 February approval date
market intelligence
platforms
·2 min read
NPPA December 2025 domestic batch: 144 named works, 24 December approval date
market intelligence
platforms
·2 min read
NPPA August 2025 domestic batch: 166 named works, 21 August approval date
market intelligence
platforms
·2 min read