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media buying
platforms
Apple's unified campaign management API: a checklist
Apple's unified campaign management API replaces older ad tooling with one interface, and buyers need a checklist before they re-plumb their workflow.
Jordan Wells
6 min read
creative strategy
·4 min read
Story-led ads: where the format stands
creative strategy
platforms
·3 min read
Web shops are 15% of mobile IAP. Xsolla's ecosystem play and the D2C creative brief
playable ads
·2 min read
A weekly playable iteration loop
measurement
·4 min read
Reading your MMP dashboard after AppsFlyer's round: nothing changes, and everything
market intelligence
media buying
·6 min read
Anatomy of a Q4 CPM spike
creative strategy
media buying
·2 min read
Creative fatigue is a portfolio problem
measurement
·6 min read
Anatomy of an ad fraud incident, buyer side
market intelligence
·7 min read
Anatomy of a launch that bought charts and lost money
market intelligence
·4 min read
Tripledot buys Supersonic: hybrid-casual publishing consolidates
media buying
platforms
·3 min read
Unity's best quarter and AppLovin's Wurl deal: the two networks are no longer in the same business
measurement
platforms
·4 min read