Latest
market intelligence
media buying
ASO for games in 2026: keywords and visuals
Where app store optimisation for games stands in 2026: keyword research, custom product pages, screenshot testing and its link to paid conversion.
Jordan Wells
4 min read
measurement
media buying
·6 min read
Anatomy of a store page test that moved nothing
media buying
platforms
·6 min read
Direct-to-consumer web store adoption hits 96%
measurement
·2 min read
ATT opt-in rates: what still moves them
market intelligence
platforms
·3 min read
The Ledger #7: Gamescom week preview
market intelligence
·4 min read
The M&A map: what consolidation does to buyers
creative strategy
·3 min read
Strategy game creative in 2026: the Last War template and its limits
measurement
platforms
·6 min read
Apple is forced to restructure ATT after a ruling
creative strategy
market intelligence
·6 min read
4X strategy UA reckoning: what H1 2026 actually cost
creative strategy
measurement
·6 min read
Anatomy of a creative that scaled, then died
media buying
platforms
·3 min read
Apple's EU fee overhaul: a flat 5%, a 26/20/15 ladder, and October 1
creative strategy
playable ads
·7 min read