Latest

market intelligence

Chart watch, May: Arrows Puzzle Escape tops downloads and 84% of installs are ad-supported

This chart watch for May saw Arrows Puzzle Escape take the download crown from Block Blast!, while Honor of Kings led revenue on a Ne Zha 2 crossover.

Leila Fernandez

2 min read

Chart watch, May: Arrows Puzzle Escape tops downloads and 84% of installs are ad-supported
UA teams should own store conversion

market intelligence

media buying

·

6 min read

UA teams should own store conversion

The weekly UA review is where money is lost

market intelligence

media buying

·

6 min read

The weekly UA review is where money is lost

The policy page is a leading indicator

platforms

·

7 min read

The policy page is a leading indicator

market intelligence

platforms

·

7 min read

Asia–MENA toward $103.6B by 2030: where Niko says growth actually sits

LiveOps events as acquisition moments

creative strategy

market intelligence

·

4 min read

LiveOps events as acquisition moments

Is your retargeting incremental?

measurement

media buying

·

5 min read

Is your retargeting incremental?

Digital Turbine's FY26 Beat Reopens the Placement Question

media buying

platforms

·

4 min read

Digital Turbine's FY26 Beat Reopens the Placement Question

Word and trivia games: the quiet UA machine

market intelligence

·

6 min read

Word and trivia games: the quiet UA machine

What a good creative brief looks like in 2026

creative strategy

·

4 min read

What a good creative brief looks like in 2026

Casino-style mechanics and ad platform policy

platforms

·

5 min read

Casino-style mechanics and ad platform policy

Narrative games need a different funnel

creative strategy

market intelligence

·

6 min read

Narrative games need a different funnel