Latest
market intelligence
Chart watch, May: Arrows Puzzle Escape tops downloads and 84% of installs are ad-supported
This chart watch for May saw Arrows Puzzle Escape take the download crown from Block Blast!, while Honor of Kings led revenue on a Ne Zha 2 crossover.
Leila Fernandez
2 min read


market intelligence
media buying
·6 min read
UA teams should own store conversion

market intelligence
media buying
·6 min read
The weekly UA review is where money is lost

platforms
·7 min read
The policy page is a leading indicator
market intelligence
platforms
·7 min read
Asia–MENA toward $103.6B by 2030: where Niko says growth actually sits

creative strategy
market intelligence
·4 min read
LiveOps events as acquisition moments

measurement
media buying
·5 min read
Is your retargeting incremental?

media buying
platforms
·4 min read
Digital Turbine's FY26 Beat Reopens the Placement Question

market intelligence
·6 min read
Word and trivia games: the quiet UA machine

creative strategy
·4 min read
What a good creative brief looks like in 2026

platforms
·5 min read
Casino-style mechanics and ad platform policy

creative strategy
market intelligence
·6 min read