Latest
market intelligence
measurement
ROAS targets versus payback windows
Why finance and UA teams talk past each other on ROAS targets, cash payback, and blended versus paid, and how to set a target that survives review.
Isaac Turner
4 min read
platforms
playable ads
·4 min read
Playable QA: five failures networks reject
market intelligence
·3 min read
Sensor Tower buys AppMagic: one fewer benchmark, and why that matters
market intelligence
media buying
·4 min read
Steam and PC as part of a mobile UA plan
market intelligence
media buying
·5 min read
Why simulation games over-index on TikTok
measurement
media buying
·3 min read
Email and SMS as acquisition, not just CRM
creative strategy
measurement
·2 min read
The case for concept-level testing
market intelligence
·8 min read
What I Learned About Building Companies From the People Who Funded Mine
media buying
platforms
·5 min read
Alternative app stores will not lower your CPI
media buying
platforms
·7 min read
What a network outage teaches you about dependency
platforms
·2 min read
Unity's first quarter without ironSource
creative strategy
·4 min read