Latest
creative strategy
measurement
From ad promise to first session: the funnel is collapsing
The ad to first session funnel is no longer two separate jobs. The best UA teams design creative and onboarding as one expectation contract.
Maya Lombardi
4 min read
market intelligence
platforms
·5 min read
How platform fee changes flow into bids
creative strategy
market intelligence
·4 min read
Creator funds and platform payouts: UA implications
platforms
·4 min read
Google I/O: Sidekick and Gemini discovery move the Android funnel again
creative strategy
playable ads
·4 min read
Interactive end cards versus full playables
creative strategy
playable ads
·5 min read
Hybrid-casual's creative problem: depth you cannot show in thirty seconds
market intelligence
·5 min read
Merge games and the hybrid-casual UA template
media buying
·3 min read
Affiliate and CPA networks for games
market intelligence
platforms
·3 min read
The Ledger #4: Roblox rules, AppMagic folds in, Apple files
creative strategy
market intelligence
·10 min read
Airbuds: how music social apps borrow game events and widgets
media buying
platforms
·6 min read
The store page is the last ad you do not control
measurement
media buying
·5 min read