Latest
measurement
media buying
Putting rewarded revenue into ROAS: a labelled teaching mix
Synthetic IAP + rewarded ad revenue ROAS with AppsFlyer definitions, including the documented net-metric gap for ad revenue.
Isaac Turner
1 min read
measurement
·1 min read
Web shop geo, tax and store-fee checklist
measurement
·1 min read
UA-finance recon calendar: daily, weekly, monthly F2P close tasks
measurement
media buying
·1 min read
Thanksgiving week US F2P pacing checklist (not just BF)
measurement
·1 min read
SKAN conversion values for an IAP-heavy F2P schema
measurement
media buying
·1 min read
Payback target setting: D7 vs D30 vs full LTV for F2P genres
measurement
media buying
·1 min read
Late postback / delayed purchase handling in F2P daily pacing
measurement
media buying
·1 min read
Creator codes: MMP, store and finance reconciliation
measurement
media buying
·1 min read
Hybrid bid model handoff: which MMP events finance accepts
measurement
media buying
·1 min read
Fraud / invalid traffic checks before trusting a F2P scale week
measurement
·1 min read
Event taxonomy for F2P MMP: purchase, ad_revenue, pass_attach, pity_hit
measurement
media buying
·2 min read