Latest
measurement
Re-engagement revenue attribution vs new-install revenue in live F2P
During the re-engagement window, in-app events are double-attributed. Separate UA and retargeting revenue before live-ops payback.
Isaac Turner
1 min read
measurement
media buying
·1 min read
Probabilistic vs deterministic revenue mix in F2P MMP reports
measurement
playable ads
·1 min read
Playable completers vs video viewers: downstream payer quality
measurement
media buying
·1 min read
Pass completers vs quitters: LTV split for UA bid models
measurement
media buying
·1 min read
Pass attach as a conversion event: stability for bidding
measurement
·1 min read
Interstitial after level-fail: incremental revenue vs churn risk
measurement
·1 min read
IAP payer conversion after removing interstitial from FTUE
measurement
·1 min read
IAA revenue lag vs IAP revenue lag in the same cohort window (labelled synthetic)
creative strategy
measurement
·1 min read
Hook-level holdout for SLG war creatives during a season peak
measurement
media buying
·1 min read
Event-week retention uplift that is not UA-attributable
measurement
·1 min read
Duplicate purchase event rate after web shop + store dual paths
measurement
media buying
·1 min read