Latest
measurement
media buying
D30 payback for midcore F2P: censoring and maturity rules
Illustrative lab showing how immature D30 windows distort midcore payback when late cash is censored.
Isaac Turner
1 min read
creative strategy
measurement
·1 min read
Cohort quality: D1 retention vs D7 payer rate divergence lab
measurement
media buying
·1 min read
View-through from creator content vs click-through paid cuts
measurement
media buying
·1 min read
Creator-code cannibalisation of organic payers: labelled holdout math
creative strategy
measurement
·1 min read
Creative concept half-life by F2P genre (operator method, labelled synthetic)
creative strategy
measurement
·1 min read
Country mix shift: standardising F2P ROAS before declaring creative win
measurement
media buying
·1 min read
Community-driven install quality vs paid social: a labelled synthetic lab
measurement
·1 min read
Chuseok / Golden Week retention uplift vs paid spend efficiency
measurement
media buying
·1 min read
Battle-pass attach rate vs organic baseline: a cohort lab
measurement
·1 min read
Refunds on the first-purchase cohort: a teaching bridge
measurement
·1 min read
First-purchase offer holdout: synthetic teaching set
measurement
media buying
·1 min read