Songkran / SEA water-festival creative and offer checklist
Analysis
By Leila Fernandez, Managing Editor — 1 min read
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Songkran 2026 public holidays in Thailand are listed 13–15 April. SEA operators need festival creative and offer gates beyond CNY/Diwali.
Songkran (Thai New Year / water festival) is a SEA seasonal peak distinct from CNY.
2026 dates
The ASEAN 2026 calendar PDF lists Thailand Songkran Day / Thai New Year’s Day on 13–15 April 2026. Re-confirm against the Thai Cabinet or Ministry of Foreign Affairs holiday announcements if a substitute day is added.
Checklist
- TH calendar block — 13–15 Apr 2026; note neighbouring SEA new-year festivals separately (e.g. Myanmar Thingyan) without mixing creatives.
- Creative — Water-festival motifs reviewed by TH speakers; avoid disrespectful “soaking” stereotypes.
- Offers — Live-ops timers in ICT; UA CTAs match.
- UA pacing — TH budget cap for festival days; no invented CPI.
- Moderation — TH community coverage.
- Teardown — 16 Apr rollback.
Facts versus limits
| Field | Evidence or limit |
|---|---|
| Songkran 13–15 Apr 2026 | ASEAN 2026 calendar PDF |
| Thai substitute holidays | Re-check national notice |
| Multi-country SEA uplift | Not asserted |
Research checked 20 September 2026. Local draft; human review pending. Author null.
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