Starter pack: ad contents versus the live IAP product
Analysis
By Leila Fernandez, Managing Editor — 1 min read
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Checklist forcing starter-pack ad contents to match the live IAP product under accurate-metadata rules.
Starter-pack endcards that show items absent from the live SKU fail Apple 2.3 and Google listing accuracy guidance.
Operator checklist
- SKU ID named in the brief.
- Itemised contents (currency, tickets, heroes) equal to the IAP product page / paywall.
- Price tier matches storefront geo under test.
- Eligibility (first purchase only) stated if the ad implies it.
- Duration of the starter offer matches live ops.
- Screenshot pair: endcard vs paywall captured same day.
- Kill any creative with “bonus” rows not in the SKU.
Limits
No specific title’s pack is audited here.
Research checked 20 September 2026. Local draft; human editorial review pending. No CMS write performed.
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