UGC rights and music checklist before paid amplification

Amplifying a creator post without rights clearance is a takedown waiting to happen.

Checklist

1. Spark authorisation ≠ music licence — Spark Ads cover post authorisation for paid delivery; they do not clear third-party music.
2. Commercial Music Library — TikTok CML help (updated July 2025 on the page we opened): businesses cannot use the general music library for commercial usage; use CML for organic commercial posts, video ads and branded content. Original sounds need a proper separate licence.
3. Talent / likeness — Written paid-use grant covering paid social and whitelisting duration.
4. Gameplay / IP — Confirm the footage does not include unlicensed third-party IP beyond your game.
5. Cross-posting — CML clearance is TikTok-scoped per TikTok’s CML terms discussion on the help page; YouTube/Meta need separate audio licences.
6. YouTube path — If the same cut lands on YouTube, mark paid promotion (YouTube Help) and clear YouTube-safe audio.
7. Archive the pack — Store authorisation codes, CML track IDs and talent grants with the ad ID.

Facts versus limits

Download the gates.

Research checked 20 September 2026. Local draft; human/legal review pending. Author null.