All our market intelligence news
market intelligence
measurement
A country’s UA-spend growth is not its return on spend
Geographic spend totals describe where money went, not where a particular game should go next.
Isaac Turner
3 min read
market intelligence
measurement
·2 min read
AppsFlyer’s creative-volume figure is a capacity reference, not a quota
market intelligence
measurement
·3 min read
AI-assistant queries are not a census of marketer behaviour
market intelligence
measurement
·2 min read
Sensor Tower top-games charts: say whether the rank is revenue or downloads
market intelligence
measurement
·3 min read
What Sensor Tower’s State of Mobile 2026 can tell a small studio — and where data.ai is silent
market intelligence
measurement
·2 min read
Adjust Mobile App Trends 2026 still mixes top-5,000 apps with all tracked apps
market intelligence
platforms
·2 min read
How to read an NPPA game-licence batch before you plan China UA
market intelligence
platforms
·2 min read
NPPA 2025 imported online-game list: 96 named works on the cumulative bulletin
market intelligence
platforms
·2 min read
NPPA September 2025 domestic batch: 145 named works, 24 September approval date
market intelligence
platforms
·2 min read
NPPA January 2026 domestic batch: 177 named works, 23 January approval date
market intelligence
platforms
·2 min read
NPPA February 2026 domestic batch: 146 named works, 26 February approval date
market intelligence
platforms
·2 min read