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market intelligence
measurement
ROAS targets versus payback windows
Why finance and UA teams talk past each other on ROAS targets, cash payback, and blended versus paid, and how to set a target that survives review.
Isaac Turner
4 min read
market intelligence
·3 min read
Sensor Tower buys AppMagic: one fewer benchmark, and why that matters
market intelligence
media buying
·4 min read
Steam and PC as part of a mobile UA plan
market intelligence
media buying
·5 min read
Why simulation games over-index on TikTok
market intelligence
·8 min read
What I Learned About Building Companies From the People Who Funded Mine
market intelligence
·4 min read
MENA and Turkey: a growth market with quirks
creative strategy
market intelligence
·6 min read
Sports game UA runs on the licence calendar
market intelligence
·7 min read
Why consumer apps are beating games for venture dollars
market intelligence
measurement
·5 min read
Soft launch UA plans and kill criteria
market intelligence
platforms
·7 min read
Every platform privacy change is a pricing change
market intelligence
platforms
·7 min read
Ad tech integration hurts mid-sized studios most
market intelligence
·9 min read