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market intelligence
Retail media networks and mobile games
Retail media networks sell audiences, not app installs. Mobile game studios should track the category and mostly leave it alone for now.
Leila Fernandez
2 min read
market intelligence
·6 min read
The hidden fixed costs of a paid UA operation
creative strategy
market intelligence
·6 min read
RPG UA lives and dies on character reveal cadence
market intelligence
·6 min read
Gaming Lost Another VC. Don't Be Surprised
market intelligence
platforms
·3 min read
Liftoff refiles: reading the S-1 as a UA buyer
market intelligence
·6 min read
Scale is not a strategy in mobile UA
market intelligence
·6 min read
Idle games and the economics of cheap installs
market intelligence
media buying
·6 min read
Set UA budgets by marginal return, not share
market intelligence
platforms
·5 min read
Cloud gaming as a mobile acquisition surface
market intelligence
platforms
·2 min read
The Ledger #3: AppLovin's new chair, Donato's doubts
market intelligence
media buying
·6 min read
4X games buy whales and pay for tourists
market intelligence
platforms
·6 min read