All our measurement news

measurement

platforms

SKAN conversion-value schema checklist for hybrid IAP+IAA titles

Operator checklist for encoding IAP and ad revenue into SKAN 4 fine and coarse values without treating the schema as Apple revenue.

Isaac Turner

1 min read

SKAN conversion-value schema checklist for hybrid IAP+IAA titles
Seasonal web-shop fraud and chargeback checklist

measurement

platforms

·

1 min read

Seasonal web-shop fraud and chargeback checklist

Privacy nutrition labels / Data safety updates when monetisation mix changes

measurement

platforms

·

1 min read

Privacy nutrition labels / Data safety updates when monetisation mix changes

Multi-MMP or MMP migration checklist for live F2P titles

measurement

platforms

·

1 min read

Multi-MMP or MMP migration checklist for live F2P titles

IAA+IAP hybrid revenue checklist: which events feed which LTV model

measurement

platforms

·

1 min read

IAA+IAP hybrid revenue checklist: which events feed which LTV model

Sandbox / TestFlight / internal install exclusion before payback review

measurement

platforms

·

1 min read

Sandbox / TestFlight / internal install exclusion before payback review

Play / App Store refund policy updates that change F2P offer design

measurement

platforms

·

1 min read

Play / App Store refund policy updates that change F2P offer design

MMP SKAN schema / postback field changes that affect F2P CV maps

measurement

platforms

·

1 min read

MMP SKAN schema / postback field changes that affect F2P CV maps

T/TAF 267.2-2025: push SDK personal-info protection requirements (10 Feb 2025)

measurement

platforms

·

2 min read

T/TAF 267.2-2025: push SDK personal-info protection requirements (10 Feb 2025)

T/TAF 267.1-2025: advertising SDK personal-info protection requirements (10 Feb 2025)

measurement

platforms

·

2 min read

T/TAF 267.1-2025: advertising SDK personal-info protection requirements (10 Feb 2025)

PIPL Compliance Audit Measures take effect 1 May 2025 (CAC)

measurement

platforms

·

2 min read

PIPL Compliance Audit Measures take effect 1 May 2025 (CAC)

National Cybersecurity Incident Reporting Measures effective 1 Nov 2025 (CAC)

measurement

platforms

·

2 min read

National Cybersecurity Incident Reporting Measures effective 1 Nov 2025 (CAC)