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measurement
media buying
Cash payback vs accounting payback for F2P (refunds, chargebacks, VAT)
Cash and accounting payback disagree enough to change scale calls. Illustrative bridge using Play refund definitions.
Isaac Turner
1 min read
measurement
media buying
·2 min read
Battle-pass premium track payback worksheet (IAP vs pass ARPU)
measurement
media buying
·1 min read
Alliance pack group-buy: contribution after store fees
creative strategy
measurement
·1 min read
UGC versus studio creative efficiency claims: what the sample must show
measurement
·1 min read
Rewarded completion rate claims in network case studies: definition check
market intelligence
measurement
·1 min read
Retention percentile charts for F2P: what GameAnalytics-style cuts miss
measurement
media buying
·1 min read
Public “D7 ROAS” hybrid-casual claims: revenue definition audit
measurement
media buying
·2 min read
Mini-game IAA users versus app IAP users: do not add the series
measurement
·1 min read
Splitting Huawei/Xiaomi/OPPO/vivo cohorts in a teaching export
measurement
·2 min read
PIPL: SDK inventory a UA stack must list
measurement
·1 min read
OAID versus IDFA: what a China Android campaign can send
measurement
platforms
·2 min read