All our measurement news
measurement
platforms
Apple adds an EU alternative ATT prompt from iOS 27.2 — mandatory in five markets
From iOS/iPadOS 27.2, Apple lets developers use an alternative App Tracking Transparency prompt in the EU, with a mandatory alternative in Germany, France, Italy, Poland and Romania, plus a one-year re-prompt option.
Marco Bianchi
4 min read
measurement
platforms
·1 min read
When to turn rewarded ads off for payers (and how to measure the loss)
measurement
platforms
·1 min read
When custom product pages need their own MMP campaign mapping
measurement
platforms
·1 min read
Season pass refund rate versus standard IAP refund rate
measurement
platforms
·1 min read
Pre-reg cohort quality vs post-launch paid cohort quality
measurement
platforms
·1 min read
Pity-adjusted expected value versus player-facing banner claims
measurement
platforms
·1 min read
MMP install count vs store first-open: F2P reconciliation lab
measurement
platforms
·1 min read
First-purchase conversion lag: D0 vs D3 attribution sensitivity
measurement
platforms
·1 min read
Store custom product page × creative message match rate lab
measurement
platforms
·2 min read
CPP experiment: conversion lift vs downstream payer quality
measurement
platforms
·1 min read
Soft-launch kill criteria checklist for F2P (retention, payers, economy)
measurement
platforms
·1 min read