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measurement

playable ads

Measure UTF-8 bytes instead of JavaScript string length

A teaching fixture that separates JavaScript string length from UTF-8 byteLength before any packaging limit is applied.

Juliet Ramos

3 min read

Measure UTF-8 bytes instead of JavaScript string length
Do not show a playing state before playback is accepted

measurement

playable ads

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2 min read

Do not show a playing state before playback is accepted

OMID and playables: what Open Measurement currently covers—and what it does not certify

measurement

playable ads

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3 min read

OMID and playables: what Open Measurement currently covers—and what it does not certify

TikTok playable “lift” claims need advertiser, window and baseline

measurement

playable ads

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2 min read

TikTok playable “lift” claims need advertiser, window and baseline

Playable versus video CPI charts are selected supply, not a format law

measurement

playable ads

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2 min read

Playable versus video CPI charts are selected supply, not a format law

Kuaishou mini-game ad components: no ads in the first 30 seconds, 60-second interstitial gap

platforms

playable ads

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2 min read

Kuaishou mini-game ad components: no ads in the first 30 seconds, 60-second interstitial gap

iOS 26 creative rendering: WebKit changes are documented; studio retests stay open

platforms

playable ads

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2 min read

iOS 26 creative rendering: WebKit changes are documented; studio retests stay open

Unity Ads HTML5 playable specs: the current documented package rules

platforms

playable ads

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3 min read

Unity Ads HTML5 playable specs: the current documented package rules

What changed in TikTok playable delivery—and which builds need attention

platforms

playable ads

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3 min read

What changed in TikTok playable delivery—and which builds need attention

LevelPlay playable formats after the ironSource brand transition

platforms

playable ads

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3 min read

LevelPlay playable formats after the ironSource brand transition

Google Play 16 KB page-size requirement: who must rebuild, and by when

platforms

playable ads

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3 min read

Google Play 16 KB page-size requirement: who must rebuild, and by when

Puzzle ad creative after Arrows Puzzle Escape: mechanic as hook

creative strategy

playable ads

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3 min read

Puzzle ad creative after Arrows Puzzle Escape: mechanic as hook