Jordan Wells
Senior Analyst
Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.
More articles from jordan-wells
market intelligence
media buying
·5 min read
Why simulation games over-index on TikTok
media buying
platforms
·5 min read
Alternative app stores will not lower your CPI
media buying
platforms
·7 min read
What a network outage teaches you about dependency
media buying
platforms
·3 min read
AppLovin's $1.84B quarter: the buyer's-market thesis, revisited
media buying
·2 min read
Long-tail social channels for casual games
media buying
platforms
·3 min read
ironSource is dark. Where the supply went
media buying
platforms
·3 min read
Moloco goes to Costco and CTV. Should game buyers care where their DSP diversifies?
market intelligence
media buying
·6 min read
Set UA budgets by marginal return, not share
market intelligence
media buying
·6 min read
4X games buy whales and pay for tourists
media buying
·3 min read
Operating brief: reallocating spend after a network exits
market intelligence
media buying
·4 min read
$7.7B in a quarter: Q1 M&A and what consolidation does to CPI
market intelligence
media buying
·5 min read