Jordan Wells
Senior Analyst
Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.
More articles from jordan-wells
market intelligence
media buying
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Annual and quarterly UA budget planning
media buying
platforms
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Unity is shutting the ironSource ad network. A 30-day migration checklist for buyers
market intelligence
media buying
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Cross-promotion inside a portfolio, done properly
market intelligence
media buying
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Connected TV for mobile game launches
market intelligence
media buying
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Programmatic DSPs for games, explained
media buying
platforms
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Meta location-based ad fees: a pricing mechanic to model
market intelligence
media buying
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Installs down 7%, revenue up 1%: Sensor Tower's State of Gaming and the end of volume UA
media buying
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Buying rewarded video: a UA-side view
market intelligence
media buying
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The budget conversation: how to defend a UA line in a flat market
market intelligence
media buying
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OEM and preload channels on Android
market intelligence
media buying
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Rewarded acquisition returns with a retention mandate
media buying
platforms
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