Jordan Wells
Senior Analyst
Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.
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Black Friday / Cyber Monday F2P offer and UA checklist
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Battle-pass season launch checklist for F2P UA and live-ops
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In-app offer code / promo code rules that affect live-ops packs
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Store IAP price-tier changes that force first-purchase pack redesign
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Play custom store listings: current setup rules for F2P UA
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Families / Kids category ad and IAP constraints that hit hybrid games
media buying
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Search Ads / ASA custom product page assignment rules (current)
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Web-shop contribution after payment fees vs store commission
media buying
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Soft-launch UA budget envelope before product gates are green
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Pre-reg to install conversion cost: media + CRM + store ops
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