Leila Fernandez
Managing Editor
Leila edits UA Ledger's long-form analysis and weekly operating briefs. Her coverage centers on creative organizations, media economics, and the changing shape of mobile growth teams.
More articles from leila-fernandez
creative strategy
media buying
·2 min read
Creative fatigue is a portfolio problem
market intelligence
·2 min read
$2.5B into games in Q2, mostly AI and ad tech
market intelligence
·3 min read
Web3 games and UA: what remains
market intelligence
·3 min read
Chart watch, June
market intelligence
·2 min read
Console cross-play and the mobile funnel
market intelligence
·2 min read
Chart watch, May: Arrows Puzzle Escape tops downloads and 84% of installs are ad-supported
market intelligence
·2 min read
Retail media networks and mobile games
market intelligence
·2 min read
Chart watch, March
market intelligence
·3 min read
Chart watch, February: a $6.1B month with no new entrants
market intelligence
·2 min read
Chart Watch: Mobile Game Charts Enter the Holiday Season
market intelligence
·2 min read
Chart Watch, October: Mobile Game Ad Spend Charts
market intelligence
·2 min read