Leila Fernandez
Managing Editor
Leila edits UA Ledger's long-form analysis and weekly operating briefs. Her coverage centers on creative organizations, media economics, and the changing shape of mobile growth teams.
More articles from leila-fernandez
creative strategy
media buying
·1 min read
Chuseok operator checklist for Korea F2P
creative strategy
media buying
·1 min read
Christmas / New Year live-ops calendar checklist for global F2P
creative strategy
media buying
·1 min read
Golden Week (China) outbound creative and moderation checklist
creative strategy
·1 min read
Black Friday endcard honesty: sale end time must match store/web shop
creative strategy
·1 min read
China age-reminder and minor-ad placement checks
creative strategy
measurement
·2 min read
Creator code program launch checklist for F2P (MMP, finance, legal)
creative strategy
platforms
·1 min read
Survivor-like ads: death, reward, install ask
creative strategy
platforms
·1 min read
Subscription + battle pass coexistence rules
creative strategy
platforms
·1 min read
4X/SLG map ad versus the tutorial island
creative strategy
platforms
·1 min read
App Store / Play screenshot localization matrix for five F2P genres
creative strategy
platforms
·2 min read
Ramadan competitive claim and sensitivity review for ad creative
creative strategy
platforms
·2 min read