Maya Lombardi
Creative Strategy Editor
Maya examines hooks, concepts, mechanics, and iteration systems. Her work asks how teams can increase creative range without losing production discipline.
More articles from maya-lombardi
creative strategy
·4 min read
Motivation mapping: matching hooks to player types across genres
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Concept testing before you build anything
creative strategy
market intelligence
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LiveOps events as acquisition moments
creative strategy
·4 min read
What a good creative brief looks like in 2026
creative strategy
market intelligence
·6 min read
Narrative games need a different funnel
creative strategy
measurement
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From ad promise to first session: the funnel is collapsing
creative strategy
market intelligence
·4 min read
Creator funds and platform payouts: UA implications
creative strategy
·4 min read
Briefing audio as a first-class element in game ads
creative strategy
market intelligence
·6 min read
Sports game UA runs on the licence calendar
creative strategy
·3 min read
UGC-style ads for games: a production template that scales
creative strategy
market intelligence
·6 min read
RPG UA lives and dies on character reveal cadence
creative strategy
·4 min read