Maya Lombardi
Creative Strategy Editor
Maya examines hooks, concepts, mechanics, and iteration systems. Her work asks how teams can increase creative range without losing production discipline.
More articles from maya-lombardi
creative strategy
market intelligence
·6 min read
4X strategy UA reckoning: what H1 2026 actually cost
creative strategy
measurement
·6 min read
Anatomy of a creative that scaled, then died
creative strategy
·4 min read
Story-led ads: where the format stands
creative strategy
platforms
·3 min read
Web shops are 15% of mobile IAP. Xsolla's ecosystem play and the D2C creative brief
creative strategy
platforms
·4 min read
Creative for third-party stores: what changes when the install button is not Google's
creative strategy
measurement
·6 min read
More creative testing can make you worse
creative strategy
media buying
·4 min read
Seasonal creative calendars for games
creative strategy
market intelligence
·6 min read
Premium mobile games: releases were up 77 percent
creative strategy
·3 min read
Sound-on creative: designing for the minority who listen
creative strategy
·4 min read
Writing creative briefs an agency can execute
creative strategy
measurement
·4 min read
A field guide to misleading mechanics
creative strategy
measurement
·5 min read