Maya Lombardi
Creative Strategy Editor
Maya examines hooks, concepts, mechanics, and iteration systems. Her work asks how teams can increase creative range without losing production discipline.
More articles from maya-lombardi
creative strategy
media buying
·2 min read
Calculate the additional contribution a localisation pass must recover
creative strategy
media buying
·2 min read
Translate a Google Ads monthly envelope into an average daily budget
creative strategy
media buying
·2 min read
How many additional installs would recover a creative’s production cost?
creative strategy
media buying
·2 min read
Translate gross revenue into contribution after variable costs
creative strategy
media buying
·2 min read
Ring-fence a contingency before allocating the launch envelope
creative strategy
media buying
·2 min read
Calculate what a campaign stop can and cannot still save
creative strategy
media buying
·2 min read
Calculate acquisition-spend days after fixed commitments
creative strategy
media buying
·2 min read
Show a new channel’s CPA beside the blended programme cost
creative strategy
media buying
·2 min read
Separate media delivery from percentage and fixed agency fees
creative strategy
media buying
·3 min read
YouTube Demand Gen and app installs: playables stay on App campaigns—for now
creative strategy
market intelligence
·2 min read
AFK Journey “1,000 pulls” ad versus the store recruit claim—rates still omitted
creative strategy
market intelligence
·2 min read