Maya Lombardi
Creative Strategy Editor
Maya examines hooks, concepts, mechanics, and iteration systems. Her work asks how teams can increase creative range without losing production discipline.
More articles from maya-lombardi
creative strategy
media buying
·2 min read
Zombie Rush offline-power claim versus the store’s idle-income wording
creative strategy
measurement
·2 min read
Creative fatigue as a decay curve: labelled teaching data, not a market law
creative strategy
platforms
·3 min read
Google Play Families ads policy: SDK, format and content gates for kids-adjacent games
creative strategy
platforms
·3 min read
Apple Ads custom product pages: pairing rules, caps and deep links
creative strategy
playable ads
·3 min read
Puzzle ad creative after Arrows Puzzle Escape: mechanic as hook
creative strategy
market intelligence
·4 min read
Pixel Gun 2 and the shooter launch window: reading a delayed release from the outside
creative strategy
·5 min read
Running a creative agency RFP for a mobile game
creative strategy
market intelligence
·5 min read
What UA creative agencies charge and why
creative strategy
media buying
·4 min read
The Q4 creative calendar: when to lock, when to test
creative strategy
market intelligence
·6 min read
Creative when everyone has the same tools
creative strategy
market intelligence
·3 min read
Gamescom 2026 for mobile UA: who was buying, and what they said they wanted
creative strategy
market intelligence
·3 min read