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creative strategy

platforms

Gacha rate disclosure page: QA against the live banner probabilities

Operator checklist to QA live gacha banners against the disclosure page, using the FTC Cognosphere 17 January 2025 press record on Event Banners and odds misrepresentation as the primary bar.

Leila Fernandez

1 min read

Gacha rate disclosure page: QA against the live banner probabilities
Gacha rate disclosure: store, ad and in-game screens

platforms

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1 min read

Gacha rate disclosure: store, ad and in-game screens

Gacha banner countdown in ads: timezone and end time

media buying

platforms

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1 min read

Gacha banner countdown in ads: timezone and end time

First-purchase offer matrix: price, soft currency, and eligibility windows

media buying

platforms

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2 min read

First-purchase offer matrix: price, soft currency, and eligibility windows

Sandbox / TestFlight / internal install exclusion before payback review

measurement

platforms

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1 min read

Sandbox / TestFlight / internal install exclusion before payback review

Endcard store screenshot freshness checklist for live F2P titles

creative strategy

platforms

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1 min read

Endcard store screenshot freshness checklist for live F2P titles

Dual-track battle pass QA before UA creative ships

creative strategy

platforms

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1 min read

Dual-track battle pass QA before UA creative ships

Diwali offers: contest and advertising-law checks

media buying

platforms

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1 min read

Diwali offers: contest and advertising-law checks

Diwali operator checklist for India F2P (store, UPI, creative)

media buying

platforms

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1 min read

Diwali operator checklist for India F2P (store, UPI, creative)

Discord drops as UA: documented partner limits

media buying

platforms

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1 min read

Discord drops as UA: documented partner limits

Play custom store listing: one F2P hook per audience

platforms

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1 min read

Play custom store listing: one F2P hook per audience

Cross-store SKU ID mapping checklist for web shop and CRM

platforms

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1 min read

Cross-store SKU ID mapping checklist for web shop and CRM