Latest
platforms
Google Play pre-registration feature changes operators must track
Pre-reg rewards and listing rules keep changing. Operator card from the current Play Console pre-registration help article.
Marco Bianchi
1 min read
media buying
platforms
·2 min read
Families / Kids category ad and IAP constraints that hit hybrid games
platforms
·2 min read
External purchase link / web-shop deep-link requirements that broke last quarter
media buying
platforms
·1 min read
Search Ads / ASA custom product page assignment rules (current)
platforms
·1 min read
Apple pre-order for games: current documented limits
platforms
·2 min read
App Store pre-order rules that affect F2P launch timing
platforms
·2 min read
Age rating questionnaire updates that block F2P updates mid-season
media buying
platforms
·1 min read
Web-shop contribution after payment fees vs store commission
media buying
platforms
·1 min read
Soft-launch UA budget envelope before product gates are green
media buying
platforms
·2 min read
Pre-reg to install conversion cost: media + CRM + store ops
media buying
platforms
·1 min read
Global launch week media pacing under store review uncertainty
market intelligence
platforms
·2 min read