Latest
creative strategy
platforms
Custom product pages / custom store listings: message-match checklist
Operator checklist to keep Apple CPP and Google Play CSL assets aligned with the paid creative that lands on them.
Leila Fernandez
2 min read
market intelligence
platforms
·1 min read
Chuseok: Korea store and rating checks before spend
media buying
platforms
·1 min read
Christmas live-ops: event end versus evergreen store
media buying
platforms
·1 min read
Black Friday / Cyber Monday F2P offer and UA checklist
media buying
platforms
·1 min read
Black Friday bundle map: IAP, web shop and ad end cards
media buying
platforms
·2 min read
Battle-pass season launch checklist for F2P UA and live-ops
platforms
·1 min read
Apple custom product page for a limited F2P event
measurement
platforms
·1 min read
Play / App Store refund policy updates that change F2P offer design
media buying
platforms
·1 min read
In-app offer code / promo code rules that affect live-ops packs
media buying
platforms
·1 min read
Store IAP price-tier changes that force first-purchase pack redesign
media buying
platforms
·2 min read
Play custom store listings: current setup rules for F2P UA
measurement
platforms
·1 min read