Latest
creative strategy
media buying
Attack Hole: audit semantic variety before counting localisation exports
HOMA's Attack Hole case makes creative volume visible, but a production team still needs to distinguish a new idea from another language or delivery of the same idea.
Maya Lombardi
3 min read
creative strategy
media buying
·3 min read
Planet Crusher: preserve a learning record when creative refresh is automatic
creative strategy
media buying
·3 min read
King's Throne: an influence-channel result still needs an asset-level explanation
creative strategy
media buying
·3 min read
Idle Five: separate the creative learning market from the buying market
creative strategy
media buying
·2 min read
CATS: make an automated creative pool legible to the people funding it
creative strategy
media buying
·3 min read
Bermuda Adventures: a retention case is not proof of a winning creative
creative strategy
media buying
·3 min read
Puzzles & Survival: turn a narrative-plus-gameplay result into a factorial brief
creative strategy
media buying
·2 min read
Keep downside visible beside an expected creative-project surplus
creative strategy
media buying
·2 min read
Apply a hard channel cap before allocating the remainder
creative strategy
media buying
·2 min read
Count the test cells a fixed learning budget can actually fund
creative strategy
media buying
·2 min read
Estimate working cash tied up in a settlement delay
creative strategy
media buying
·2 min read