Latest
measurement
Web-shop attributed revenue in MMP vs payment-provider settlements
MMP web purchase events and payment settlements disagree. Illustrative recon bridge using AppsFlyer web-event definitions.
Isaac Turner
1 min read
measurement
media buying
·2 min read
Web-shop LTV with VAT-inclusive prices versus store net proceeds (labelled synthetic)
measurement
media buying
·1 min read
View-through attribution windows on F2P rewarded and interstitial traffic
measurement
media buying
·1 min read
Time-to-first-pay after soft-currency drought events
measurement
·1 min read
Store proceeds report vs MMP purchase events: weekly reconciling lab
measurement
media buying
·1 min read
Store proceeds vs MMP net revenue: F2P monthly close lab
measurement
·1 min read
Soft-launch sample size: days and installs before a kill call
measurement
media buying
·1 min read
SKAN null-rate impact on F2P bid models without inventing a market average
measurement
media buying
·1 min read
Seasonal mix-shift: separating holiday organic uplift from paid efficiency
measurement
·2 min read
Rewarded video frequency cap vs D7 retention: a fatigue lab
measurement
media buying
·1 min read
Rewarded opt-in rate decay across a 14-day cohort (labelled synthetic)
measurement
media buying
·1 min read