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media buying
Payer concentration stress test: top 1% share vs UA scale plan (labelled synthetic)
Synthetic stress test for whale-heavy titles: what happens to D7 revenue if top 1% payer share compresses while UA scale rises. No invented industry concentration band.
Isaac Turner
1 min read
measurement
media buying
·1 min read
Offer-wall CPI quality: when cheap installs fail D7 payback (labelled synthetic)
measurement
media buying
·1 min read
Mediation waterfalls: floor changes that invalidate last week’s ROAS
measurement
media buying
·1 min read
Influencer whitelisting CPM vs prospecting CPM: labelled scenario sheet
measurement
media buying
·1 min read
Incrementality-adjusted payback worksheet for always-on F2P
measurement
media buying
·1 min read
Hybridcasual D7 payback with IAA included: worksheet that cannot hide zeros
measurement
media buying
·1 min read
Geo payback grid: D7 targets by country for one F2P title
measurement
media buying
·1 min read
Gacha banner revenue forecast: pulls, pity, and refund risk
measurement
media buying
·1 min read
First-purchase offer cost recovery versus D7 payer LTV
measurement
media buying
·1 min read
D7 to D30 payback bridge worksheet for SLG / 4X
measurement
media buying
·1 min read
Creator flat fee versus CPA: a reader-input sheet
measurement
media buying
·1 min read