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Honor of Kings surpasses 260M global MAUs (China DAU >139M)
Official Honor of Kings and TiMi posts in late October 2025 state combined global MAU for Honor of Kings titles surpassed 260 million in 2025; China DAU >139M is not on those posts.
Marco Bianchi
1 min read
market intelligence
platforms
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GB/T 46068-2025 cross-border data related standard effective 1 March 2026
measurement
platforms
·2 min read
CAC opens personal-information protection officer filing for processors of ≥1M individuals (18 July 2025)
media buying
platforms
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Douyin Mini Games limited-time ad revenue incentive (1 Jun–31 Oct 2025)
media buying
platforms
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Douyin Mini Games ad-credit incentive window through 30 September 2026
creative strategy
platforms
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Ocean Engine positions Douyin short video as dominant China game marketing surface (Apr 2025 article)
media buying
platforms
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Douyin Mini Games updates promotion ad-credit cooperation agreement (17 Apr 2026)
market intelligence
platforms
·2 min read
Diablo IV (暗黑破坏神IV) on NPPA July 2025 import list
market intelligence
platforms
·2 min read
Dave the Diver (潜水员戴夫) on NPPA September 2025 import list
market intelligence
platforms
·2 min read
Amended Cybersecurity Law raises maximum fines (effective 1 Jan 2026)
measurement
platforms
·2 min read
Personal Information Outbound Certification Measures effective 1 Jan 2026
market intelligence
platforms
·1 min read