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Store policy risk when creators push web-shop-only discounts
Apple Guideline 3.1.1 still centres in-app purchase for digital goods, with US storefront external-link exceptions under 3.1.1(a). Creators promoting web-shop-only undercuts need a dated storefront-scoped brief.
Jordan Wells
1 min read
measurement
platforms
·1 min read
When custom product pages need their own MMP campaign mapping
measurement
platforms
·1 min read
Season pass refund rate versus standard IAP refund rate
measurement
platforms
·1 min read
Pre-reg cohort quality vs post-launch paid cohort quality
measurement
platforms
·1 min read
Pity-adjusted expected value versus player-facing banner claims
measurement
platforms
·1 min read
MMP install count vs store first-open: F2P reconciliation lab
measurement
platforms
·1 min read
First-purchase conversion lag: D0 vs D3 attribution sensitivity
measurement
platforms
·1 min read
Store custom product page × creative message match rate lab
measurement
platforms
·2 min read
CPP experiment: conversion lift vs downstream payer quality
market intelligence
platforms
·1 min read
Saudi Arabia / UAE F2P ops card: payments, creative sensitivity, Ramadan
market intelligence
platforms
·1 min read
Poland / CEE soft-launch card for IAP-heavy F2P
market intelligence
platforms
·1 min read