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market intelligence

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Japan gacha disclosure norms for a Western F2P soft launch

JP soft launches fail reputation without JOGA-aligned disclosure norms. Market-entry card from the JOGA materials.

Marco Bianchi

1 min read

Japan gacha disclosure norms for a Western F2P soft launch
Canada soft-launch card for midcore F2P (not another iOS-first generic)

market intelligence

platforms

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2 min read

Canada soft-launch card for midcore F2P (not another iOS-first generic)

Web shop vs store IAP: SKU parity and price-floor checklist

media buying

platforms

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1 min read

Web shop vs store IAP: SKU parity and price-floor checklist

Survivor-like ads: death, reward, install ask

creative strategy

platforms

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1 min read

Survivor-like ads: death, reward, install ask

Subscription + battle pass coexistence rules

creative strategy

platforms

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1 min read

Subscription + battle pass coexistence rules

Store rating / review response checklist during a live-ops controversy

platforms

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2 min read

Store rating / review response checklist during a live-ops controversy

Store feature / editorial submission checklist timed to live-ops peaks

platforms

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2 min read

Store feature / editorial submission checklist timed to live-ops peaks

Soft-launch kill criteria checklist for F2P (retention, payers, economy)

measurement

platforms

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1 min read

Soft-launch kill criteria checklist for F2P (retention, payers, economy)

4X/SLG map ad versus the tutorial island

creative strategy

platforms

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1 min read

4X/SLG map ad versus the tutorial island

SKAN for F2P: conversion value encode checklist for IAP milestones

measurement

platforms

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1 min read

SKAN for F2P: conversion value encode checklist for IAP milestones

SKAN conversion-value schema checklist for hybrid IAP+IAA titles

measurement

platforms

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1 min read

SKAN conversion-value schema checklist for hybrid IAP+IAA titles

Seasonal web-shop fraud and chargeback checklist

measurement

platforms

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1 min read

Seasonal web-shop fraud and chargeback checklist