Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
media buying
·2 min read
SKAN null-rate: a bid-adjustment worksheet that does not invent a market average
measurement
media buying
·2 min read
LevelPlay Performance Reports are account filters, not a bid index
market intelligence
measurement
·2 min read
Sensor Tower top-games charts: say whether the rank is revenue or downloads
measurement
media buying
·2 min read
Meta Advantage+ “on average” uplifts are not a company ROAS target
market intelligence
measurement
·3 min read
What Sensor Tower’s State of Mobile 2026 can tell a small studio — and where data.ai is silent
measurement
media buying
·3 min read
Apple publishes Search Match and Impression Share—not a free SOV guess
market intelligence
measurement
·2 min read
Adjust Mobile App Trends 2026 still mixes top-5,000 apps with all tracked apps
measurement
platforms
·2 min read
Google Ads API: visible AI-attestation fields are not always writable
measurement
platforms
·2 min read
AdMob’s WebKit dependency rollback is a compatibility clue
measurement
platforms
·2 min read
AdMob 25’s UMP dependency deserves its own QA note
measurement
platforms
·2 min read
AdMob’s minimum API requirement is not Play’s target API rule
measurement
platforms
·2 min read