Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
platforms
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AdMob 24.1’s Kotlin floor can block an otherwise ready launch
measurement
platforms
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AdMob 25.5 adds a more explicit initialization failure signal
measurement
platforms
·2 min read
AdMob custom events now expose their own class name
measurement
platforms
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AdMob’s age-treatment API change needs a product decision
measurement
platforms
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AdMob 25: error callbacks need a migration check
measurement
platforms
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Subscription reports: a versioned query is part of revenue provenance
measurement
platforms
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Google Play’s 2026 target API rule has two different gates
measurement
platforms
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Game Center automation: retire the XML assumption
measurement
platforms
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Game Center has both a build-side and a configuration-side gate
measurement
platforms
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Apple’s SDK 26 upload gate belongs in the launch calendar
measurement
platforms
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Required-reason APIs: the SDK inventory belongs in the release review
measurement
platforms
·2 min read