Jordan Wells
Senior Analyst
Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.
More articles from jordan-wells
market intelligence
media buying
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What is mobile game user acquisition? A 2026 guide
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GTA 6 preview: viewership jumped 35%, plan CPMs
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Ratings, reviews and trust in the store listing
market intelligence
media buying
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ASO for games in 2026: keywords and visuals
media buying
platforms
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Direct-to-consumer web store adoption hits 96%
media buying
platforms
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Apple's EU fee overhaul: a flat 5%, a 26/20/15 ladder, and October 1
media buying
platforms
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Apple's unified campaign management API: a checklist
market intelligence
media buying
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Anatomy of a Q4 CPM spike
media buying
platforms
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Unity's best quarter and AppLovin's Wurl deal: the two networks are no longer in the same business
market intelligence
media buying
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Anatomy of a budget cut done well
market intelligence
media buying
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GTA 6's autumn campaign will distort mobile CPMs. Plan for it now
media buying
platforms
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