Jordan Wells
Senior Analyst
Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.
More articles from jordan-wells
media buying
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Operating brief: the summer slowdown and the Q4 ramp
market intelligence
media buying
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Mid-year check: the 2026 acquisition outlook, six months on
market intelligence
media buying
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The best UA teams spend less time in ad managers
media buying
platforms
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Axon self-serve opens to everyone: what e-commerce demand does to game CPMs
media buying
platforms
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Platform concentration is rewriting the creative brief
market intelligence
media buying
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The agency incentive problem nobody fixes
market intelligence
media buying
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UA teams should own store conversion
market intelligence
media buying
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The weekly UA review is where money is lost
media buying
platforms
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Digital Turbine's FY26 Beat Reopens the Placement Question
media buying
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Affiliate and CPA networks for games
media buying
platforms
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The store page is the last ad you do not control
market intelligence
media buying
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